The Big Ten Conference announced today football division alignments in 2014 when Maryland and Rutgers join, along with a nine-game conference schedule starting in 2016. The alignments and division names are actually based on (gasp!), geography. Good job, good effort.
Big Ten East Big Ten West
Michigan State Nebraska
Ohio State Northwestern
Penn State Purdue
All teams in the East are in the Eastern Time Zone. All teams in the West, except Purdue, are in the Central Time Zone. Each school will play the other six schools in its division plus two teams from the other division in 2014 and 2015, which will serve as transitional years in which the schools will still be playing eight-game schedules. Beginning in 2016, each school will play three teams from the other division as part of its nine-game schedule. The cross-division games will include one protected matchup on an annual basis between Indiana and Purdue.
You can read the official release from the Big Ten Conference here.